Media Tool Kit
ELSO recognized Centers of Excellence or Centers on the Path to Excellence have the right to utilize the logo appropriate for the level Award achieved. It may be used in accordance with the guidelines provided in this document – on letterhead, brochures, and for publicity activities relating to the program within the designated organization.
The logos should only be used in a manner that represents the intent of the ELSO Award for Excellence in Life Support.
The ELSO Award Logo must be used in accordance with these rules:
• The logos are available in four formats – jpg, png, eps, ai
• All lettering inside the logo must be legible when the symbol is used on materials
• If the words are not legible, please increase the size of the logo
• The logos are trademarked and may not be altered or modified. It may be resized, provided the proportions of the entire logo are maintained and all features of the logo are clearly distinguishable.
• The logo shall be reproduced:
In a size which makes all features of the mark clearly distinguishable
Without distortion of its dimensions
• For the use of the logo on electronic documentation (i.e. websites), the same rules as stated in these guidelines apply
• For use of the logo on promotional items, the same rules as stated in these guidelines apply
Sample Press Release
Name of Institution Gains International Recognition for Life Saving ECMO Treatment
Name of Institution Receives Prestigious Critical Care Award
City—Current date —Name of Institution is pleased to announce the ECMO Center Name has been presented the “Gold Level ELSO Excellence in Life Support Award” or “Platinum Level ELSO Excellence in Life Support Award” from the Extracorporeal Life Support Organization. Name of Institution provides ECMO (Extracorporeal Membrane Oxygenation) or ECLS (Extracorporeal Life Support) for support of failing organ systems in infants, children and adults. ECMO or ECLS is one of the most advanced forms of life support available to patients experiencing acute failure of the cardio-respiratory system. ECMO or ECLS allows time for the patient’s lungs or heart to heal over a period of time by using a heart-lung machine to oxygenate the blood outside the body. (A more in depth description of the Centers ECLS system and/or population may be given here)
Explanation of Award Elements:
The Excellence in Life Support Award recognizes those centers that demonstrate an exceptional commitment to evidence-based processes and quality measures, staff training and continuing education, patient satisfaction and ongoing clinical care.
Name of Institution is one of x National and International ECLS centers to receive the Excellence in Life Support Award for the Award Period 20xx-20xx
A designated Center of Excellence has demonstrated extraordinary achievement in the following three categories:
1. Excellence in promoting the mission, activities, and vision of ELSO;
2. Excellence in patient care by using the highest quality measures, processes, and structures based upon evidence; and
3. Excellence in training, education, collaboration, and communication supporting ELSO guidelines that contributes to a healing environment for families, patients and staff.
Award Specific Statements
• The ELSO Awards’ goal is to recognize and honor ECLS programs who reach the highest level of performance, innovation, satisfaction and quality.
• The Award is a framework for integrating total quality principles in ECLS programs worldwide.
• The Award process may be used as a self-assessment tool to improve the delivery of quality care to patients and families.
• The ELSO Award is a visible sign, via an award plaque, that signifies to patients and families a commitment by the institution to exceptional, value driven patient care.
• The ELSO Award provides a framework for managing quality improvement within an ECLS program.
• The ELSO Award defines an integrated infrastructure that supports fundamental processes that produce a high performing ECLS program.
• The Award promotes awareness of quality and productivity to improve value of healthcare delivery.
• Achieving the ELSO Award assures ECLS programs that they are producing exceptional results.
• It demonstrates to the health care community:
o assurance of high quality standards
o specialized equipment and supplies
o defined patient protocols, and
o advanced education of all staff members
The ELSO Award of Excellence was developed to recognize ECLS Centers that utilize the ELSO Guidelines for ECMO Centers and Training and Education. Additionally, the ECMO Program is reviewed for indicator in Quality, Value of Care and Benchmarking categories.
It was first available for application in 2006.
Adding a quote from personnel adds personal character to the story. Managers, Coordinators, and/or Medical Directors are just a few of the interviews that may be obtained.
Example of Quote that may be obtained from personnel in the ECMO Department or hospital:
“We are honored to be the recipient of such a prestigious award regarding the critical care services and life support equipment and training provided to our patients at Name of Institution,” said Name, Manager of ECMO at Name of Institution. “The ECMO Center accomplishments reflect the dedication to advancing pediatric health care that we continuously strive to achieve at Name of Institution or abbreviation.”
For a longer release, a recent clinical case may be detailed.
About Name of Institution and general information usually included in press releases from said institution.
About Extracorporeal Life Support Organization (ELSO)
What is ELSO?
The Extracorporeal Life Support Organization (ELSO) is an international non-profit consortium of health care centers and individuals who are dedicated to the development, evaluation and improvement of extracorporeal membrane oxygenation (ECMO) and other innovative therapies for support of failing organ systems in the neonate, child and adult. ELSO is made up of a broad multidisciplinary collaboration of physicians, nurses, perfusionists, respiratory therapists, technicians, researchers, and industry experts. Global chapters of ELSO provide education and expertise in ECMO delivery around the world.
How Does ELSO Accomplish Its Mission?
ELSO serves the needs of patients and the extracorporeal support community through:
• Maintaining, since 1989, the world’s largest registry of data on patients receiving ECMO
• Using ELSO registry data to support clinical research, individual ELSO center quality assessment, and regulatory needs for ECMO
• Providing state-of-the art ECMO educational programs including expert didactics and hands-on simulation training around the globe
• Publishing the ELSO Red Book, the the definitive reference of physiology and clinical provision of ECMO
• Partnering with its global chapters (EuroELSO, Asia-Pacific ELSO, Latin American ELSO, and South and West Asia ELSO) to advance ECMO support internationally
• Hosting the annual ELSO Educational and Scientific Conference, in addition to supporting global chapter conferences
• Benchmarking delivery of institutional ECMO support through the ELSO Award of Excellence for centers (recognized by US News and World Report)
• Advocating for technological and industry-based improvement in ECMO delivery and devices